If I Liked an Ad but Did Click on It Before It Finished
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My Facebook page recently got close to most v,800 followers, and I idea information technology would be dainty to assist information technology accomplish half dozen,000 with the help of Facebook ads (Facebook allows you to show adverts either in the News Feed or in the correct column, and when people similar what they come across, they can follow your page directly by clicking on a "Like" push in the advertizing).
In other words, y'all pay a little money, people see your ads, and if they like what you take to offer, they get your loyal followers. Sounds quite practiced, doesn't it? Except the part that says people.
Facebook click farms
Some people brand a lot of money selling fake Facebook likes (which is non what I was interested in, but conduct with me). These are sometimes used by companies that wish to create the impression of having a lot of customers in order to look more than credible.
How does it piece of work? I of the options is to write a computer program, so-called bot, that operates a fake Facebook profile. The "problem" with this arroyo is that it is much easier to detect that a computer programme does something suspicious than if a existent person does it. Click subcontract operators (people who sell fake likes) ofttimes rent real people and pay them to create thousands of fake Facebook profiles. These are generally located in developing countries, but there are some everywhere in the earth.
In lodge to conceal their fake liking activities, people (or bots) operating simulated profiles like everything they tin. They like dozens or hundreds of new pages every 24-hour interval randomly, only few of which take been paid for. This makes it much harder for Facebook to detect suspicious activeness.
But wait, nosotros are paying for 18-carat Facebook ads, not fake click-farm likes, aren't we?
I would never purchase false Facebook likes—information technology is like pretending you are a celebrity to brand people do stuff for y'all, which I consider rather icky. However, I would be happy if there were an piece of cake way to get more real followers, i.eastward. people who are genuinely interested in my work, share it, and write overnice comments that help me improve my website and motivate me to keep writing new articles.
That'due south what, in theory, Facebook ads should do. Facebook shows ads to people, and those who are interested follow your page.
However, in order to get yous as many new followers as possible, Facebook "optimizes" your ads' audition. Their algorithms decide which users are the most probable to respond to your ads.
And here'south the catch—who's the most probable to click the "similar" button in Facebook'south eyes? The people who click the "like" push button about often! Simply those are exactly people who operate simulated Facebook accounts, for reasons explained higher up.
The fact is, even when you pay for regular Facebook ads, you will still concenter lots of fake likes.
Results of my little experiment
Showtime, I had to make up one's mind where to advertise. Since I don't accept many followers from the Balkans and the Balkans are not known to accept a lot of click farms, I idea advertising in Croatia, Bosnia, Serbia, and a scattering more than Balkan countries would be a skilful idea (that, and the fact that advertising there costs much less than in Western European countries).
I created an advertizement, gear up the audience to the people who live in the Balkans and are interested in the English language language, gear up the upkeep to 5 euro, and let the ad run for a day.
For €5, I got 100 new likes. Not bad.
As the ambassador of a Facebook folio, y'all tin see the list of people who liked it, and yous can click on their names to get to their public profiles (simply as if yous looked them upwardly in the search bar). I don't ordinarily do that, just I checked quite a few of those people'southward profiles to find out whether they were real. And I found out that the majority of those profiles were either fake or not the kind of followers y'all would like to accept anyhow.
On boilerplate, the people who liked my page liked almost 20,000 other pages. 20,000 pages. Who does that, honestly? One new follower liked the official page of Oreo, a porn star, and a company selling boats within a few minutes after he liked my educational page. Quite a range of interests, isn't information technology?
Some of the profiles were and so patently fake I had to express mirth. I of the followers had several copies of himself amongst his friends, with the same profile flick and proper noun. He merely posted random images that were then liked by his copies. Kanye Due west would be proud.
Decision
Most of the likes I got were either imitation accounts or pathological likers—people who "similar" every page in their news feed. To me, that doesn't brand much divergence.
Facebook filters out the vast bulk of content posted past pages you follow and only shows yous posts information technology thinks you could find interesting. When my posts compete with twenty,000 other posts in someone's news feed, the person will near probably never see a unmarried update of mine.
My determination is: Paying for Facebook ads to get more page likes is a waste of coin. The results in terms of the "quality" of likes probably would take been better if I had advertised my page in countries like Deutschland or France, merely the cost of advertising there is also much higher (most €i per folio similar). This may be worth it for companies selling expensive products, simply definitely not for an educational website.
By the way, I have written several educational ebooks. If you get a copy, yous can larn new things and support this website at the aforementioned fourth dimension—why don't you check them out?
Source: https://jakubmarian.com/why-buying-facebook-ads-for-page-likes-is-a-complete-waste-of-money/
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